President & CEO
NCA USA
William “Bill” Murray is president and chief executive officer of the National Coffee Association. In this position, he heads up the U.S. coffee industry’s chief trade group, which represents over 90% of U.S. coffee commerce. Responsible for all day-to-day operations, Bill brings a strategic vision to the association that is driving reinvention of essential systems, policies and services to maximize relevance and value to members and the industry.
Previously, Bill was chief executive officer of the Public Relations Society of America (PRSA), the world’s largest professional society for public relations practitioners and students. Earlier, Bill served as executive vice president and co-chief operating officer at the Motion Picture Association of America (MPAA), where he was responsible for global strategy and management of the large trade group representing the $40 billion U.S. motion picture industry.
Bill holds an M.B.A with honors from The Thunderbird School of Global Management and a B.A. in Business/English from Albright College. He earned the Certified Association Executive designation from the American Society of Association Executives (ASAE) and in 2009 was named the Outstanding Association Executive of the Year by the New York Society of Association Executives.